LightBoxTV today announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian’s powerful demographic, lifestyle, and transactional spend data directly into LightBoxTV’s media planning platform, enabling advertisers to run smarter, more effective campaigns across both linear and connected TV.
With this integration, advertisers across the LightboxTV platform can now enhance their audience strategies using insights that go far beyond basic demographics, incorporating factors such as household composition, life stage, financial status, and spend potential.
Distilled from real-world data sources and mapped to 95% of the UK population, Experian audience segments empower LightBoxTV users with a deeper level of precision to power their campaigns. Whether looking to identify new customer segments, improve return on investment, or reduce wastage, LightBoxTV users can now make smarter data-powered decisions built from trusted, credible sources.
“Experian brings a level of trust and intelligence that’s hard to rival,” said Dean Cussell, COO of LightBoxTV. “This partnership gives agencies and brands access to data that’s both powerful and proven enabling them to act with greater precision and confidence, knowing that the foundation is both accurate and credibly sourced.”
“TV remains a critical channel for brands looking to scale and grow,” said Colin Grieves, UK&I’s Managing Director of Experian Marketing Services, “Our collaboration with LightBoxTV brings together best-in-class data and a next-generation planning platform, helping create real value for advertisers and helping them strike the balance between broad reach and smart targeting.”
This integration continues LightBoxTV’s strategy of building a connected planning ecosystem one that unites technology, insight, and trusted partners to streamline workflows and maximise media impact.
About LightBoxTV
LightBoxTV is the next-generation platform for TV media planning built to unify the fragmented world of linear and connected TV. It brings automation, intelligence, and efficiency to every stage of the workflow, helping agencies plan smarter, spend better, and deliver stronger results in today’s complex TV landscape.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and Money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN),we have a team of 25,200 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
About Experian Marketing Services
Experian Marketing Services empower brands to better understand, connect and engage with their target audience through deep consumer insights. Our expertise spans demographics, research and dynamic behaviour analysis, providing actionable insight to inform smart marketing and location investment decisions across UK and international markets.
Our addressability and linkage solutions further enable audience engagement in a cookieless digital landscape. By intelligently connecting disparate identity data points, we enable brands, publishers and agencies to maximise their first party data, scale digital campaigns and measure results effectively.
For more information, please visit Experian Marketing Services (URL:
https://www.experian.co.uk/business/find-retain-customers)
