Simplifying TV advertising
The TV advertising landscape is increasingly fragmented across linear, BVOD, CTV and YouTube. LightBoxTV provides a single system of record for planning, managing and understanding Total TV, bringing intelligence, automation and efficiency to every stage of the workflow.
Plan, trade and manage all TV activation types within one unified platform
Bring planning, trading and account teams together through shared workflows
Connect and normalise fragmented data sources to create a single source of truth
Curate and manage linear and CTV inventory centrally with LightBoxTV Inventory Manager
Integrate proprietary data, inventory relationships and measurement partners to maximise value
