LightBoxTV, the first independent full-service management solution for marketers running addressable TV advertising campaigns, announced the appointment of Simon Macson, who joins the company as VP Product. In this role Macson will be responsible for scaling the LightBox platform to meet market demand and managing LightBoxTV’s expanding product suite.
With TV audiences fragmenting over an expanding number of platforms, devices and walled gardens, new connected TV-first solutions are needed. Designed to address these challenges, LightBoxTV provides the tools and solutions needed to remove complexity and efficiently deliver campaigns.
Commenting on Macson’s appointment, Mark Giblin, Founder and CEO of LightBoxTV said “With the recent launch of the LightBox platform and an ambitious roadmap in place, we are delighted to have someone with Simon’s experience joining LightBox to lead product development. Simon has extensive knowledge in the connected TV space and the technological nuisances of planning and managing CTV campaigns, and he will play a vital role in helping LightBox TV bring new solutions to market.”
Combining his deep understanding of developing connected TV products with his experience in collaborating with all sides of the TV ecosystem, Macson was most recently Head of Platform Products, Europe for Samsung Ads. In this role he was responsible for the launch and growth of Samsung Ads Europe’s core CTV and Mobile ad products and propositions. Prior to joining Samsung, Macson was Product Lead at Sky Media where he launched AdSmart’s planning and analytics platform.
Simon Macson said “I am delighted to be joining LightBoxTV at such an exciting time for the company. There is rapid change underway in the connected TV space that brings with it new opportunities for buyers to run innovative addressable TV campaigns. LightBox is building the products needed to remove these complexities and take control of CTV buying. I am looking forward to helping LightBox bring more innovative products to market in 2022 and beyond.”