LightBoxTV, the CTV intelligence platform for marketers running addressable TV advertising campaigns, announced the appointment of Sam Finegan as SVP Demand. In this role Finegan will be responsible for growing LightBox TVs commercial relationships with holding companies, independent agencies and direct clients.
With TV audiences fragmenting over an expanding number of platforms, devices and walled gardens, new connected TV-first solutions are needed. Designed to address these challenges, LightBoxTV provides the tools and solutions needed to remove complexity and efficiently deliver campaigns.
Commenting on Finegans appointment, Dean Cussell, Co-founder and COO of LightBoxTV said “I am delighted to have someone of Sams experience joining LightBox at this exciting time. Having recently launched our MVP in-market, and secured funding for the next phases of development, Sam will play a key role in accelerating our commercial relationships.”
An experienced Ad Tech leader and Connected TV advertising enthusiast, Finegan has worked for Publishers, Technology start-ups and for an agency holding group. In a previous role, Finegan was Agency Group Director at GroupM where he was responsible for the successful delivery of all programmatic media, across both all-inclusive and itemised business models for a centrally based media agency team.
Finegan said “with so much change underway within the TV ecosystem and within agencies themselves, I am delighted to be back working in an evolving technology space and to draw from my experience of working with agencies, brands and platforms to address these challenges. I am looking forward to helping grow LightBox position in market by taking this suite of tools and services to TV marketers. ”
LightBoxTV is the first independent management solution for marketers and media buyers running addressable TV advertising campaigns in connected TV (CTV) environments. With it’s advanced LightBoxTV Platform, the company provides marketers, planners and media buyers with the tools needed to effectively manage connected TV campaigns across an expanding and fragmented TV ecosystem.
For more information, visit www.LightboxTV.com or follow @getLightBox