Press releases, product news and perspectives on planning, automation and measurement for modern TV advertising.
NewsLightBoxTV has been recognised in two categories at the 2026 European Video Awards, including a joint nomination with dentsu.
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PartnershipsDentsu and LightBoxTV have automated one of linear TV buying's most manual processes, connecting planning, broadcaster delivery and BARB verification in a single workflow.
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PartnershipsLightBoxTV and Outra have partnered to bring predictive property and location data into TV planning, helping advertisers build more geographically relevant campaigns.
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PartnershipsLightBoxTV integrates with Caria to simplify campaign execution across linear TV and connected TV, creating a more unified workflow for agencies.
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PartnershipsLightBoxTV integrates Experian audience intelligence directly into its planning platform, enabling advertisers to build smarter, more effective TV campaigns.
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PartnershipsLightBoxTV and Starcount combine audience planning with behavioural and emotional intelligence, helping agencies build more context-aware and values-led TV campaigns.
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PartnershipsLightBoxTV integrates Circana's purchase-based consumer intelligence, helping advertisers connect TV planning with real-world buying behaviour.
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PartnershipsLightBoxTV and Vevo combine premium YouTube inventory with broadcast-style planning and reporting through a pioneering Google Ad Manager integration.
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PartnershipsLightBoxTV and Kogenta combine TV planning with real-world location intelligence, helping advertisers connect campaign planning with audience movement and footfall outcomes.
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Thought LeadershipExploring the modern build-versus-buy dilemma in advertising technology and why strategic ownership matters more than owning the codebase.
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PartnershipsLightBoxTV and Captify combine search intelligence with CTV planning, helping advertisers build more informed and effective TV campaigns.
Read more →See how leading agencies are replacing fragmented workflows with one platform for planning, managing and measuring modern TV advertising.
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