Latest news.
Press releases, product news and perspectives on planning, automation and measurement for modern TV advertising.
PartnershipsDentsu and LightBoxTV automate linear TV buying in industry first
Dentsu and LightBoxTV have automated one of linear TV buying's most manual processes, connecting planning, broadcaster delivery and BARB verification in a single workflow.
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PartnershipsLightBoxTV & Outra unite to drive location-led TV planning precision
LightBoxTV and Outra have partnered to bring predictive property and location data into TV planning, helping advertisers build more geographically relevant campaigns.
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PartnershipsLightBoxTV and Caria Partner to Streamline Linear and CTV Campaign Management for Leading Holding Group
LightBoxTV integrates with Caria to simplify campaign execution across linear TV and connected TV, creating a more unified workflow for agencies.
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PartnershipsLightBoxTV and Experian Partner to Power Smarter TV Advertising
LightBoxTV integrates Experian audience intelligence directly into its planning platform, enabling advertisers to build smarter, more effective TV campaigns.
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PartnershipsLightBox TV and Starcount Partner to Bring Emotional Intelligence to Total TV Planning
LightBoxTV and Starcount combine audience planning with behavioural and emotional intelligence, helping agencies build more context-aware and values-led TV campaigns.
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PartnershipsLightBoxTV & Circana Partner to Transform TV Advertising with Advanced Purchase-Based Consumer Intelligence
LightBoxTV integrates Circana's purchase-based consumer intelligence, helping advertisers connect TV planning with real-world buying behaviour.
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PartnershipsLightBoxTV and Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube, Powered by Google Ad Manager (GAM) Integration
LightBoxTV and Vevo combine premium YouTube inventory with broadcast-style planning and reporting through a pioneering Google Ad Manager integration.
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PartnershipsLightBoxTV and Kogenta Partner to Deliver Location Intelligence to the TV Planning Process
LightBoxTV and Kogenta combine TV planning with real-world location intelligence, helping advertisers connect campaign planning with audience movement and footfall outcomes.
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Thought LeadershipLicence vs Build: The Battle for Control in Ad Tech
Exploring the modern build-versus-buy dilemma in advertising technology and why strategic ownership matters more than owning the codebase.
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PartnershipsLightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying
LightBoxTV and Captify combine search intelligence with CTV planning, helping advertisers build more informed and effective TV campaigns.
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