LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBoxTV’s end-to-end Total TV planning system with Starcount’s proprietary consumer insight engine, enabling agencies and brands to plan with deeper intent and emotional relevance.
By integrating Starcount’s dynamic audience segments into LightBoxTV’s platform, planners can now layer in passions, values, and emotional triggers alongside traditional media metrics, all in one workflow. The result is more context-aware, values-aligned TV planning.
“We’re bridging the gap between insight and activation. Starcount’s emotional intelligence adds a powerful new dimension to our audience planning. This partnership gives agencies the tools to understand not just who they’re reaching, but why it matters.”
— Dean Cussell, Co-Founder & COO, LightBoxTV
Starcount’s data is now fully embedded into LightBoxTV’s Geo-Spatial Audience Builder, letting planners define audiences by passion, lifestyle or belief, like ‘eco-conscious young families’. The system scores and ranks locations based on real-world behavioural signals, so campaigns land with the right people, in the right places.
“Our mission has always been to help brands connect more meaningfully with people. Partnering with LightBoxTV allows our data to inform the media decisions that matter, ensuring campaigns are not only well-targeted but emotionally intelligent.”
— Rowena Humby, Co-Founder, Starcount
The collaboration reflects a shared commitment to privacy-first, cookieless solutions and will actively support both holding group rollouts and independent agency activations across the UK and international markets.
About LightBoxTV
LightBoxTV simplifies TV media planning by unifying fragmented data, workflows and teams across linear and digital screens. The platform is live with major holding companies and independents and supports campaign planning, performance analytics, and strategic decision-making across all TV types.
About Starcount
Starcount specialises in emotional and behavioural data analytics, helping brands understand what people care about and why they buy. Founded by pioneers of consumer data science, Starcount decodes real-time passions and values at scale, powering insight-led brand growth.
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